Danni's personal journey began at the age of 18 as a MUA with MAC in the Birmingham store where she built up an extensive portfolio of clients including some well known for their high profile.
It was during her time here she was hand-picked for some exciting projects assisting the lead artists on television shows from Britain's Top Model to The Voice where she worked on looks for each of the contestants.
Danni's next big break came when she was asked to assist Charlotte Tilbury as the world-renowned make-up artist launched her first line at Selfridges, London.
Over the next 13 years Danni travelled the world working on fashion shoots and weddings in luxurious locations and gathering tonnes of experience and expertise globally.
And although make-up will always be her first love, Danni’s desire to push herself and achieve more goals saw her soon entering the world of permanent make-up under the watchful eye of the country’s leading trainer, Tracie Giles.
She was soon also working with HD Brows founder Nilam Patel becoming one of the first HD Brow specialists in the West Midlands.
Danni now offers make overs, HD Brows and permanent make up encompassing the trend into longer lasting looks.